Builders of Growth Engines
Definition
tell·tale /ˈtelˌtāl/
noun — sailing
A simple visual indicator used in sailing to reveal wind direction and airflow, allowing sailors to optimize speed and performance.
Telltale Labs helps D2C companies grow
Our engagements are exhaustive and based on first principles: we challenge assumptions, rebuild foundations, and use structured experimentation to uncover opportunity across the full customer lifecycle.
Investigate
Experiment
Encode
Build
Systematize
We build responsive growth architecture supported by AI and automation to shorten learning cycles and accelerate teams.
Growth is at an inflection point. AI will fundamentally reshape how companies acquire and retain customers, but most growth teams are still using it transactionally. The real challenge isn't channel saturation, it's being slower and less rigorous than your competition.
Tyler Pennell founded Telltale Labs after running growth and marketing at Grow Therapy, reporting directly to CEO Jake Cooper.
"Tyler transformed our growth function from the ground up. He has a combination of deep analytical rigor, creativity, taste, and consummate integrity"
— Jake Cooper, CEO & Co-founder, Grow Therapy
Our Growth AI playbook is a jumpstart for growth teams ready to move from ad-hoc AI usage to transformational operational leverage.
View the Full PlaybookReady to build your growth engine? Let's talk.